Description : Branding Manager (Chinese speaking with Crypto background). Company : null. Location :
Who We Are:
Leveraging cutting-edge technology, profound liquidity, and an extensive array of supported cryptocurrencies, we take pride in catering to over 9 million users across the globe. This positioning firmly establishes us as one of the foremost paragons of security and reliability in crypto space. Incepted in 2017 by a fusion of crypto, cybersecurity, and finance virtuosos, We epitomizes a truly global and professional entity With a robust workforce of over 1,000 talents hailing from 30 diverse nations.
Company Mission:
We craft user-centric products and services to encourage cryptocurrency adoption, education, and profit. We are committed to making the world of finance more accessible and equitable. and we are dedicated to providing our users with the tools and resources to participate in the future of finance.
Company Vision:
Empower everyone to define their trading experience. We aim to redefine the future of finance, and we believe every human being is entitled to freedom, equality and sovereignty.
About the Role:
As our Brand Specialist you will be responsible for crafting our PR strategy and building strong media relations across the business. You'll have a strong passion for and a clear understanding of web3 / crypto landscape and knowledge of key media outlets and players in the space. The ideal candidate will be capable of operating in a high-change environment.
The impact you’ll have here:
● Increase exchange brand visibility by identifying opportunities for thought leadership, speaking engagements, interviews to maximize company exposure.
● Collaborate with the marketing & branding team to create and curate engaging content for social media platforms, ensuring consistency in messaging and brand representation.
● Foster positive relationships with the crypto community, including traders, investors, and enthusiasts. Address their inquiries, concerns, and feedback effectively to maintain a positive company image.
● Actively drive a unique & consistent brand voice that helps us achieve our goals
● Support content development for our socials, website, though leadership, media outreach, and ensure a consistent messaging across
● Work closely with product, BD & design to convey our value prop to different audiences resonating with their unique needs and pain points.
● Aggregate data and produce reports, including for internal communications, monthly departmental reports, etc.
Who are we looking for:
● Bachelor's degree in Public Relations, Communications, Marketing, or a related field (Master's degree preferred)3-5 years of experience in public relations, preferably within the cryptocurrency, blockchain, or fintech industries.
● Proven track record of successfully planning and executing PR campaigns, resulting in increased brand awareness and positive media coverage.
● Exceptional written and verbal communication skills (English & Chinese), with the ability to translate brand concepts into clear and concise messaging.
● Strong media relationships and a demonstrated ability to secure media coverage.
● Crisis communication experience and the ability to handle sensitive issues with professionalism and transparency.
● Familiarity with social media platforms and tools for content creation and engagement.
● Strong analytical skills to measure and report on the impact of PR efforts.
● An enthusiastic self-starter, taking initiative and ownership within the Comms function throughout
职位类型：全职
薪资： 每月AED17,000.00起
